Privacy Policy.

Mid-Florida Endodontics (“MFE”, “we”, “us”, “our”) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect information through our website at midfloridarootcanals.com. It does not govern protected health information (PHI) created or maintained as part of clinical treatment: that information is governed by our HIPAA Notice of Privacy Practices.

Effective date: April 25, 2026

Information we collect

Information you provide

• Contact and inquiry forms: name, email address, phone number, and any details you include in the message field.
• Appointment-request forms: the basic information needed to schedule a consult, including preferred location and reason for visit.
• Referring-dentist forms: referring office name, contact information, and patient referral details (which then move into our HIPAA-protected systems).
• Careers applications: resume, contact information, and any details you submit through our careers form.

Information collected automatically

• IP address, browser type and version, operating system, referring URL, pages visited, and timestamps.
• Cookies and similar technologies (see “Cookies and similar technologies” below).

How we use this information

• Respond to inquiries, schedule appointments, and communicate with you about your care or referral.
• Maintain, secure, and improve our website and understand how patients and referring dentists find us.
• Comply with legal, regulatory, and professional obligations.

Cookies and similar technologies

Cookies are small files stored on your device. We use the minimum set needed to make the website work and respect your preferences.

Essential cookies

WordPress session cookies and security tokens. These are required for the site to function and cannot be disabled.

Functional cookies and local storage

• Language preference: if you switch the page to Spanish, Google Translate sets a googtrans cookie to remember your choice across pages.
• Accessibility preferences: the Accessibility Tools panel saves your selected profile and feature toggles in your browser’s localStorage (under the key mfe-a11y-prefs) so your preferences persist between visits. This data stays on your device: we do not transmit it to our servers.

Analytics

We do not currently run third-party website analytics. If we add an analytics tool in the future (for example Google Analytics), we will update this notice and request your consent before activating any non-essential tracking.

Marketing

We do not run advertising or remarketing pixels on this website.

Managing your preferences

You can clear cookies and site data at any time through your browser’s privacy or history settings. Doing so will reset your saved language and accessibility preferences on next visit.

Third parties we share information with

We share limited website information with the following service providers, all under appropriate data-protection terms:

• Google Translate: when you select Spanish, page text is sent through Google’s translation service. Refer to Google’s Privacy Policy.
• Google Maps: embedded location maps load tiles and place data from Google. Refer to Google’s Privacy Policy.
• Form processors: our patient intake forms are delivered through TruForm, a HIPAA-aligned form provider. Form data submitted through TruForm is governed by both this Privacy Policy and our HIPAA Notice of Privacy Practices.
• Hosting provider: our website is hosted by a U.S.-based hosting provider under appropriate data-protection contracts. We do not name the provider here so that infrastructure changes do not invalidate this notice.

We do not sell, rent, or trade your personal information.

Protected health information (HIPAA)

Information that identifies you and relates to your dental care: your clinical records, treatment plans, imaging, billing, insurance details: is protected health information (PHI) and is governed by federal HIPAA regulations, not this Privacy Policy. For a description of how we use and disclose PHI and your rights regarding your records, see our HIPAA Notice of Privacy Practices.

Your rights

Subject to applicable law (including the Florida Digital Bill of Rights, effective July 1, 2024, and similar U.S. state privacy laws), you have the following rights with respect to personal information we collect through this website:

• Right to know what personal information we collect and how we use it.
• Right to access and correct your personal information.
• Right to delete personal information, with exceptions for records we are required to retain by law (for example, HIPAA-protected clinical records, financial records, and other regulated business records have separate retention schedules).
• Right to opt out of the sale of personal information. We do not sell personal information.
• Right to non-discrimination for exercising any of the rights above.

To make a request, email privacy@mymfe.com. We may need to verify your identity before fulfilling certain requests.

Children’s privacy

This website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and you believe your child has provided personal information through this site, please contact us at privacy@mymfe.com and we will delete it.

Data security

We use reasonable administrative, technical, and physical safeguards to protect information collected through this website, including SSL/TLS encryption on every page. No internet-connected system is 100% secure, and we cannot guarantee absolute security: but we treat the protection of your information as a continuous responsibility, not a one-time project.

Changes to this policy

We may update this Privacy Policy from time to time. The “Effective date” at the top of this page reflects the most recent revision. For material changes that affect how your information is used, we will post a prominent notice on the website.

Contact us

For questions about this Privacy Policy or to exercise your rights, contact:

• Email: privacy@mymfe.com
• Mail: Mid-Florida Endodontics, 12301 Lake Underhill Rd., Suite 104, Orlando, FL 32828
• Phone: (407) 581-9515